Consumer behaviour
Rice, Chris1993
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Covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions.
Main title:
Imprint:
Oxford : Butterworth-Heinemann, 1993.
Collation:
viii,414p.
Series title:
ISBN:
9780750605496 (pbk)
Language:
English
BRN:
1020
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