The asprin wars : money, medicine, and 100 years of rampant competition
Mann, Charles C.1991
Books
A comprehensive account of the corporate warfare surrounding aspirin. It shows the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted, as well as relating the medical history of the drug itself.
Main title:
The asprin wars : money, medicine, and 100 years of rampant competition / by Charles C. Mann and Mark L. Plummer.
Author:
Imprint:
Boston, Mass. : Harvard Business School Press, 1991.
Collation:
420p. ; 24cm.
Notes:
Includes bibliographies and index.
ISBN:
9780875844015
Dewey class:
338.476151
Language:
English
Subject:
BRN:
1139827
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