How innovation works
Ridley, Matt2020
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Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan.
Main title:
How innovation works / Matt Ridley.
Author:
Ridley, Matt, author
Imprint:
London : 4th Estate, 2020.
Collation:
422 pages ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780008334819 (hbk. :)
Dewey class:
338.9338.9 RIDL338.9 RID
Language:
English
BRN:
1164212
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