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Packaging the presidency : a history and criticism of presidential campaign advertising

Jamieson, Kathleen Hall1984
Books
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
Imprint:
New York ; Oxford : Oxford University Press, 1984.
Collation:
xiii,505p : ill, ports ; 25cm.
Notes:
Includes bibliographical references p472-495. - Includes index.
ISBN:
9780195035049 (hbk)0195035046 (hbk)
Dewey class:
324.973324.73324.973
Language:
English
BRN:
1170379
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