Entrepreneurship for rural start-ups : lessons and guidance for new venture creation
2021
Books
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society.
Main title:
Entrepreneurship for rural start-ups : lessons and guidance for new venture creation / edited by Gloria Jiménez-Marín, Alejandro López Rodríguez, Miguel Torres García, José Guadix Martín.
Author:
Jiménez-Marín, Gloria, 1980-, editorRodríguez, Alejandrio López, editorGarcía, Miguel Torres, editorMartín, José Guadix, editor
Imprint:
London : Routledge, 2021.
Collation:
112 pages ; 22 cm.
Series title:
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780367522667 (hbk. :)
Dewey class:
658.11658.11 JIM
Language:
English
BRN:
1201196
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