How to write great copy : learn the unwritten rules of copywriting
Gettins, Dominic2006
Books
In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.
Main title:
How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.
Author:
Edition:
2nd ed.
Imprint:
London : Kogan Page, 2006.
Collation:
xvi, 192 p. : ill. ; 24 cm.
Notes:
Previous ed.: published as The unwritten rules of copywriting. 2000.Includes bibliographical references and index.
ISBN:
9780749446635 (pbk)
Dewey class:
659.132659.1'32
Language:
English
Added title:
BRN:
129336
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