Corporate-level strategy : creating value in the multibusiness company
Goold, Michael1994
Books
Presenting a framework for the development of business strategies at the corporate level, this study has been based on original research conducted in Europe, North America and Japan. Using the case histories of large corporations, it examines whether certain strategies are successful or inadequate.
Main title:
Corporate-level strategy : creating value in the multibusiness company / Michael Goold, Marcus Alexander, Andrew Campbell.
Imprint:
New York ; London : J. Wiley, c1994.
Collation:
xiv,450p.
ISBN:
9780471047162
Dewey class:
658.046658.045
Language:
English
Subject:
BRN:
132949
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