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Meeting need : successful charity marketing

Bruce, Ian (Ian W.)1994
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This is a down-to-earth guide to marketing for charities. The author draws on examples from UK charities, especially RNIB, which is known for its innovative approach.
Main title:
Meeting need : successful charity marketing / Ian Bruce.
Author:
Bruce, Ian (Ian W.)Institute of Chartered Secretaries and Administrators
Imprint:
Hemel Hempstead : Published in association with the Institute of Chartered Secretaries and Administrators, 1994.
Collation:
xv, 292 p. : ill. ; 22 cm.
Series title:
Charities management series
Notes:
Bibliography: p277-282. - Includes index.
ISBN:
9781872860589 (pbk)
Dewey class:
361.76320688361.763
Language:
English
Subject:
Charities -- Great Britain -- Finance -- ManagementAssociations, institutions, etc. -- Great Britain -- Finance -- Management
BRN:
136058
Bookmark link:
https://buckinghamshire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=136058

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Total copies: 1

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