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Strategic communications management : making public communications work

White, Jon1995
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Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.
Main title:
Strategic communications management : making public communications work / Jon White, Laura Mazur.
Author:
White, JonMazur, LauraEconomist Intelligence Unit (Great Britain)
Imprint:
Wokingham : Addison-Wesley Pub, c1995.
Collation:
xvi,277p.
Series title:
EIU series
Notes:
Includes bibliographical references and index.
ISBN:
9780201593761
Dewey class:
659.2659.2
Language:
English
Subject:
Corporations -- Public relationsCommunication in managementCorporate imageCorporations -- Public relations -- Case studies
BRN:
142139
Bookmark link:
https://buckinghamshire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=142139

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Remove Strategic communications management : making public communications work from your current listSave Strategic communications management : making public communications work to your current list

Total copies: 1

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