Great advertising campaigns
Ind, Nicholas1993
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This study illustrates a number of successful advertising campaigns from the USA and Europe with explanations of the varied role of advertising, and details of campaigns for brands, services and social issues. Case studies reveal the planning and strategies behind each award-winning project.
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Author:
Imprint:
London : Kogan Page, 1993.
Collation:
223p.
ISBN:
9780749405366
Language:
English
Subject:
BRN:
1469794
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