How to measure customer satisfaction
Hill, Nigel1999
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Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.
Main title:
How to measure customer satisfaction / Nigel Hill, John Brierley and Rob MacDougall.
Imprint:
Aldershot : Gower, c1999.
Collation:
viii, 136p. : ill., forms ; 25 cm.
Notes:
Includes index.
ISBN:
9780566081934 (pbk)
Language:
English
Subject:
BRN:
1519971
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