Gower handbook of marketing
1995
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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
Main title:
Gower handbook of marketing / edited by Michael J. Thomas.
Edition:
4th ed.
Imprint:
Aldershot : Gower, 1995.
Collation:
xvi,646p. ; 24cm.
Notes:
Rev. ed. of: Marketing handbook. 3rd ed. c1989.Includes bibliographical references and index.
ISBN:
9780566074417
Dewey class:
658.8
Language:
English
Added title:
Subject:
BRN:
1535769
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