Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt, 1975-2005
Books
Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multimillion-dollar campaigns behind them, only to sink.
Author:
Imprint:
London : Kogan Page, 2005.
Collation:
260p.
ISBN:
0749444339 (pbk)
Language:
English
BRN:
1678058
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