Design and marketing
Swann, Alan, 1946-1990
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This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used.
Main title:
Design and marketing / Alan Swann.
Author:
Imprint:
Oxford : Phaidon, 1990.
Collation:
144p. : ill. (some col.), ports. ; 23cm.
Series title:
Notes:
Includes index.
ISBN:
9780714826479
Dewey class:
741.6741.6
Local class:
741.6
Language:
English
BRN:
171804
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