Sensemaking : what makes human intelligence essential in the age of the algorithm

Madsbjerg, Christian2017

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Summary

We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from 'quant' thinking, but rather from a company's deep, nuanced engagement with the culture, language and history of its customers. He calls this technique 'sensemaking', and through captivating stories, he illustrates how business leaders, entrepreneurs and individuals can use human science tools to innovate and find solutions to their thorniest problems.