PR in a week
Salter, Brian2016
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Public relations (PR) is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. This book shows you discover everything you need to know about PR.
Main title:
PR in a week / Brian Salter.
Author:
Salter, Brian, author
Imprint:
London : Teach Yourself, 2016.
Collation:
117 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: 2012.
ISBN:
9781473610293 (pbk)
Dewey class:
659.2659.2 SAL
Language:
English
BRN:
1840189
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