Testing business ideas
Bland, David J., 1976-2020
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In the tradition of Alex Osterwalder's global bestseller 'Business Model Generation', this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. 'Testing Business Ideas' explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project.
Main title:
Testing business ideas / written by David J. Bland, Alex Osterwalder.
Author:
Bland, David J., 1976-, authorOsterwalder, Alexander, author
Imprint:
Hoboken, New Jersey : Wiley, [2020]©2020
Collation:
xiii, 348 pages : illustrations (black and white, and colour) ; 19 x 24 cm.
Series title:
Variant title:
Title appears on resource as: You're holding a field guide for rapid experimentation, use the 44 experiments inside to find your path to scale, systematically win big with small bets by...testing business ideas
Notes:
"strategyzer.com/test."Includes index.
Audience:
Specialized.
ISBN:
9781119551447 (pbk. :)
Dewey class:
658.4034658.4012658.4034 BLA
Language:
English
BRN:
1908025
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