A marketing action plan for the growing business
Vyakarnam, Shailendra1999
Books
This book focuses on the decision making and motivation of smaller companies, and the marketing decisions that have to be made, following each decision trail to its natural conclusion.
Main title:
A marketing action plan for the growing business / Shailendra Y[i.e. V]yakarnam, John Leppard.
Edition:
2nd ed.
Imprint:
London : Kogan Page, 1999.
Collation:
iv, 218p. : ill. ; 22 cm.
Notes:
Previous ed.: 1995.Includes index.Published in association with the Institute of Directors.
ISBN:
9780749426491 (pbk)
Dewey class:
658.802658.802658.8
Language:
English
BRN:
1956725
Bookmark link:
More Information: