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Marketing : an active learning approach

1997
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The authors present to the reader a study of the environment in which consumers function, and discuss and examine ways in which the provider and the consumer are evolving. The book considers the communications process and market research too.
Main title:
Marketing : an active learning approach / Elizabeth Barnes ... [et al.].
Author:
Barnes, ElizabethOpen Learning Foundation
Imprint:
Oxford : Blackwell Business, 1997.
Collation:
xxii, 614p. : ill., form ; 25 cm.
Notes:
Published in association with the Open Learning Foundation.Includes bibliographical references.
ISBN:
9780631201823 (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
MarketingBusiness and Management
BRN:
215774
Bookmark link:
https://buckinghamshire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=215774

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Total copies: 1

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