The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Delano, Frank1998
Books
Delano uncovers a step-by-step process for channeling creativity into productive directions, measuring the appropriateness of names, evaluating names for use and availability.
Author:
Imprint:
New York : AMACOM ; London : McGraw-Hill [distributor], 1998.
Collation:
256p. ; 23 cm.
ISBN:
9780814404591 (hbk)
Dewey class:
658.827
Language:
English
BRN:
216653
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