Practical marketing for schools
Barnes, Chris1993
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A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing.
Main title:
Practical marketing for schools / Chris Barnes.
Author:
Imprint:
Oxford : Blackwell Bussiness, 1993.
Collation:
xiii, 208 p.
ISBN:
9780631188049 (pbk)
Dewey class:
659.29371371.2
Language:
English
BRN:
255904
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