The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first
Thompson, Harvey2000
Books
One of the biggest problems facing organisations is how to continuously attract customers and attain growth. This text shows organisations how to develop a customer-focused vision that will lead them to attract customers and keep them.
Main title:
Author:
Imprint:
New York ; London : McGraw-Hill, c2000.
Collation:
xv, 245p. : ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9780071352109 (hbk)
Language:
English
Subject:
BRN:
574309
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