Marketing : the basics
Moore, Karl, 1955-2006
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A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies.
Main title:
Marketing : the basics / Karl Moore and Niketh Pareek.
Author:
Imprint:
London : Routledge, 2006.
Collation:
272 p. ; 20 cm.
Notes:
Includes index.
ISBN:
9780415380805 (hbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
581051
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