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Management controls and marketing planning

Wilson, R. M. S. (Richard Malcolm Sano), 1946-1979
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Main title:
Management controls and marketing planning / R.M.S. Wilson.
Author:
Wilson, R. M. S. (Richard Malcolm Sano), 1946-Institute of MarketingCommunication Advertising and Marketing Education Foundation
Imprint:
London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1979.
Collation:
xvi,224p. : ill., forms ; 24cm.
Notes:
Bibliography: p.201-217. _ Includes index.
ISBN:
9780434922666 (pbk)
Dewey class:
658.8658.802
Language:
English
Subject:
Marketing -- Management
BRN:
613095
Bookmark link:
https://buckinghamshire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=613095

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