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Managing your reputation : how to plan and run communications programmes that win friends and build success

Haywood, Roger, 1939-1994
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Based on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance.
Main title:
Managing your reputation : how to plan and run communications programmes that win friends and build success / Roger Haywood.
Author:
Haywood, Roger, 1939-
Imprint:
London : McGraw-Hill Book Co., c1994.
Collation:
xvii,222p. ; 23cm.
ISBN:
9780077077402 (pbk)
Dewey class:
659.2
Language:
English
Subject:
Public relations
BRN:
638317
Bookmark link:
https://buckinghamshire.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=638317

Find it!
Remove Managing your reputation : how to plan and run communications programmes that win friends and build success from your current listSave Managing your reputation : how to plan and run communications programmes that win friends and build success to your current list

Total copies: 1

Availability by location
Place reservation for Managing your reputation : how to plan and run communications programmes that win friends and build success
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