The corporate image
Ind, Nicholas1990
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Intended to make business people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme. Includes case studies of well known companies and takes the reader through the stages of understanding how identity relates to overall business strategy.
Main title:
Author:
Imprint:
Kogan Page, 1990.
Collation:
[230]p.
ISBN:
9780749400415
Dewey class:
659.285
Language:
English
BRN:
639513
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