Successful exhibiting
Dudley, James W.1990
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This guide sets out the reasons for including exhibiting as part of a company's marketing mix. It covers all aspects of exhibiting including venue, setting objectives, stand design and organization, advance publicity, exhibiting abroad and follow-up and evaluation.
Main title:
Author:
Imprint:
Kogan Page, 1990.
Collation:
233p.
Notes:
CIP rev.
ISBN:
9781850917984 (pbk)1850917981 (pbk)9781850917977 (pbk)1850917973 (pbk)
Dewey class:
659.152659.152
Language:
English
Subject:
BRN:
648914
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