Marketing for health services : a framework for communications, evaluation and total quality management
Sheaff, Rod1991
Books
Introduces the principles of marketing in the NHS, explaining the differences and similarities between the NHS and orthodox commercial marketing. The book explains how accreditation, clinical audit, communications and health promotions are co-ordinated through marketing activity.
Main title:
Author:
Imprint:
Milton Keynes : Open University Press, 1991.
Collation:
viii,182p : ill.
Notes:
CIP rev.Includes index.
ISBN:
9780335154289 (cased)033515428X (cased)9780335154272 (cased)0335154271 (cased)
Dewey class:
362.1068362.10688
Language:
English
Subject:
BRN:
686050
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