Sports marketing
Schlossberg, Howard1996
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Sports Marketing critically examines some of the hottest trends in the title genre in a non-traditioanl way that gives it both the practicality of a textbook and the readability of a trade book.
Main title:
Author:
Imprint:
Oxford : Blackwell, 1996.
Collation:
200p. ; 22 cm.
ISBN:
9781557865908 (pbk)
Dewey class:
659.19796796
Language:
English
BRN:
709601
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