I'd like the world to buy a Coke : the life and leadership of Roberto Goizueta
Greising, David, 1960-1998
Books
In 1960 Roberto Goizueta fled his native Cuba with $20 in his pockets and 100 shares in Coca Cola. He went on to become a chairman and chief executive of the company. This book offers a biography and a business profile of Goizueta.
Main title:
Author:
Imprint:
New York ; Chichester : Wiley, c1998.
Collation:
xviii, 334p., [8]p. of plates : ill., facsims., ports. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780471194088 (hbk)
Dewey class:
338.76362
Local class:
338.766362092 /GREI
Language:
English
Subject:
BRN:
712857
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