The fashion business : theory and practice in strategic fashion management
Golizia, Dario, 1966-2022
Books
Providing a holistic and practical approach to strategic fashion management and marketing, this book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.
Main title:
Author:
Golizia, Dario, 1966-, author
Imprint:
London : Routledge, 2022.
Collation:
xv, 221 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780367490553 (pbk. :)
Dewey class:
746.920684746.920684 GOL
Language:
English
Subject:
BRN:
93176
Bookmark link:
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